Five Reasons Why Social Media is Important for SEO

What can social media have to offer SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past couple of years, yet it’s crucial to make use of in particular if you’re putting funds into SEO. Although the benefits of social media are not immediately apparent, they’re vital for SEO support. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. A social engagement is when people comment, like or share tweets about an article. The more social engagements your content is able to get, the more social signals you build to your website. These social signals are used by search engines to rank the content. It’s a way to determine the content that people consider useful in comparison to what their algorithm determines to be of good quality. Content can be instantly indexed when it’s getting a lot of social interaction.

2.) Link Building

It’s long gone from the time that you could solicit hyperlinks from other sites. In the wake of Google’s Panda and (read the full info here) Penguin algorithms SEOs must perform link building in by hand and create content of high-quality that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your site, if they are thought to be “unnatural”? Social media can help. Social media allows you to expose your content to relevant audiences who may be willing to link to it, in the event that it’s worth linking to. These users will then be able to share your content with other people and increase your reach.

3.) The amplifying of content

No matter how top-quality your content is, it won’t achieve much success until you amplify it. Email marketing is an effective method to increase the reach of your content , but it can only be able to reach the people on your list of marketing contacts. Social media enables you to reach new audiences with your content. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. They will also recommend your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand awareness and are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts your content. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google’s trust as well as aid with search results that are branded.

5) Social Indexing

Search engines have been indexing social media accounts for a few years now which means that they appear in the search results pages. This enables your brand to appear in search results for your branded search queries , which is more than only your website. It gets even better. Tweets on their own from Twitter could be indexed and included in search results. This enabled your content to be ranked higher in search. It was only for a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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