Five Reasons Why Social Media is important for SEO

What the heck does social media have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to take advantage of it. This is especially true for companies that are investing in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are crucial for SEO aid. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. A social engagement is when people like, comment or share tweets on a piece of content. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. Search engines analyze the social signals they receive, and consider it an element of quality when evaluating content. This is a way for search engines to determine the most popular content and what their algorithm deems high-quality. If the content you’re looking at receives lots of social interaction the content can be indexed.

2) Link Building

Long gone are the days of asking for websites to link to your site. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to create links in using the old-fashioned method – create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your content , if asking them directly is considered an “unnatural” practice for building links? Social media is your solution. Social media allows you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content if it’s worth linking to. These people will promote your content to others, increasing your influence.

3.) The amplifying of content

You can make all the excellent content you’d like to, but it won’t gain significant traction without the aid of amplification. Sure, email marketing can be an excellent method to amplify the content, but it’ll only reach those in your database of marketing. You can reach new audiences through social media. After you have shared your content, your followers will share it with their following if they find it useful. These people will then also share it with their friends head to increase your reach. As a result, you get a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and the degree to which it should be respected in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google’s credibility and aid in brand-name searches.

5) Social Indexing

Search engines have been indexing social media sites for a number of years now, which means they now appear on results pages for search engines. This allows your business to show up on search results when you type in branded search queries , which is more than just your own website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your site to be more prominent in the search results. That was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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