Five Reasons Why Social Media is Important for SEO

What does social media provide in terms of SEO? At MWI, we get this a lot from potential and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only recently begun using in the past few years. However, it’s very important to leverage particularly if you’re investing funds into search engine optimization. While the benefits of social media might not be immediately obvious, they are crucial for SEO aid. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some period of time. A social engagement is when users like, share or share a tweet about an article. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. These social signals are used by search engines to determine the quality of the content. It’s a method of determining what content is popular with users and what their algorithm decides is of high quality. If the content you’re looking at receives a lot of social interaction the content can be indexable.

2.) Link Building

It’s long gone of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. But how do you reach websites willing to link to your site if they are not directly approached as an “unnatural” link building technique? Social media is your solution. Social media lets you post your content and share it with people who are willing to link to it if it is worth linking to. They will also share your content with others and boost your authority.

3) Content Amplification

You could create any high quality content you want however it will not gain much traction without amplification. Yes, email marketing is a great way to amplify content, but it can only reach people within your marketing database. Social media lets you reach new audiences with your content. If you publish your content to your followers, they’ll share it with their own followers when they find it useful. These people will then recommend your content to their followers, increasing your reach. As a result, you get an abundance of relevant traffic such as inbound links, brand recognition and social signals – all of which are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines may use your brand’s reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls co-citation. Building these co-citations using social media can help increase Google’s trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing

Search engines have been indexing social media profiles for some time now so they can now show up in the search results pages. This lets your company’s brand appear in search results for branded queries that are not only restricted to your business’s website. It’s even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your site to rank higher in the results of a search. It was only for شراء متابعين تويتر a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

Leave a Reply

Your email address will not be published. Required fields are marked *