Five Reasons Why Social Media is Important for SEO

What can social media have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it’s essential to utilize it when you’re investing funds into search engine optimization. While the benefits of using social media may not seem immediately obvious, they are vital for SEO aid. From the myriad of reasons why you should consider the use of social media in your online strategy There are five main advantages of it for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time now. A social engagement is the time when people share, like, comment, share, or tweet on a piece of content. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a method of determining the content that people consider useful over what their algorithm decides is of high quality. If the content you’re looking at receives a lot of social interaction, it can be instantly indexed.

2.) Link Building

It’s long gone from the period when you could just get links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating top-quality content that’s relevant. How do you reach out to websites that are willing to link to your content, when they are thought to be “unnatural”? Social media can help. Social media can help you put your content in front of relevant audiences that may be attracted to link to it if it’s worth linking to. They will also share your content with others and boost your authority.

3.) Content Amplification

It doesn’t matter how good your content is, it will not gain traction without amplification. Yes, email marketing is an effective way to boost the content, but it’ll only reach those in your marketing database. You can also reach new audiences through social media. If you share your content with your followers, they will share it with their own followers if they find it helpful. These people will then spread the word to their networks which will increase the reach of your content. In return, you earn lots of relevant traffic, inbound links, branding awareness and social signals All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand

Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media will help improve Google’s trust in your company site, as well as aiding with branded search queries.

5.) Social Indexing

Search engines have been indexing social media profiles since a while so they can now appear on the search results pages. This allows your brand to be listed in search results on search queries that are branded and not exclusive to your site. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results as well providing another method to ensure your content’s ranking in the search results. That was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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