Five Reasons Social Media is Important for SEO

What does social media have to have to do with SEO? At MWI, we get this a lot from potential and current clients. While social media has been a growing channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is especially important to consider if you’re planning to invest in SEO. The creation and management of social media accounts are crucial to support SEO efforts, even though the benefits may not be immediately obvious. Of the many reasons to consider social media as a part of your strategy for online, here are 5 reasons why it’s crucial for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. The more social engagements your content gets, the greater social signals it will bring to your site. Search engines evaluate these social signals and use it as a quality factor when ranking content. It’s a way to determine the content that people consider useful and what their algorithm determines to be good quality. Content can be instantly indexed when it’s getting a lot of social interaction.

2) Link Building

It’s past the time that you could solicit links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs must build links using the old-fashioned method to create quality content which is relevant to linking. But how do you reach websites willing to link to your content , if asking them directly is thought to be an “unnatural” link building method? Social media is your solution. Social media enables you to put your content in front of people who are interested and could be attracted to link to it when it’s worthy of linking to. These users will then spread your content among others, increasing your influence.

3.) Content Amplification

No matter how top-quality your content is, it won’t achieve much success unless you amplify it. Email marketing can be an excellent method of amplifying the content you create, but it won’t get to those on your marketing list. Social media enables you to expand your reach with your content. If you post your content to your followers, they’ll spread it to their own followers in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. As a result, you get a lot of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. Google refers to this as co-citation. Co-citations can be created by using social media to boost Google’s credibility and aid in the search engine’s branded searches.

5) Social Indexing

Since search engines are able to index social media accounts, they are now showing up in search results pages. This allows your business to show up in search results for brand-related queries, شراء ساعات مشاهدة يوتيوب which aren’t only restricted to your business’s website. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results as well – enabling another way to get your content noticed in search. This was just temporary for a couple of months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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