Five Reasons Social Media is essential for SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started using in the past few years, however it’s very important to leverage – especially if you’re investing resources in search engine optimization. The creation and management of social media accounts are extremely essential to aid in SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and;, other search engines use online conversation as part of their ranking algorithms. If people tweet, share, like, comment or share the content it is referred to as a social engagement. Content that has more social engagements will show higher social signals. Search engines look at these signals from social media, and use them as an element of quality when evaluating content. It’s a way of evaluating what content people find useful over what their algorithm decides is top-quality. If a piece of content receives a lot of social shares it will be immediately indexed.

2) Link Building

It’s long gone of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to link build using the old method: make high-quality content that is relevant. How do you reach out to websites who are willing to link to your content, when asking them directly would be considered “unnatural”? Social media is the answer. Social media lets you present your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. People who promote your content to their friends and increase the reach of your content.

3.) Content Amplification

You can make all the top-quality content you like however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an effective way to boost content, but it’ll only be able to reach people who are in your marketing database. You can also reach new audiences through social media. After you have shared your content, your followers will also be able to share it with their followers should they find it valuable. The people who share it will be able to share your content with their followers, increasing the reach of your content. You’ll also get relevant traffic and inbound links, social signals, and brand recognition These can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand

Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google refers to as a co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing the social media pages for some time now, which means they now show up in search result pages. This allows your brand to show up in search results for brand-related queries, which aren’t exclusive to your site. This gets better. Individual tweets on Twitter were initially indexed and included in search results too giving another opportunity to get your content noticed in the search results. The program was only temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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