has hit back at criticism she has been ‘distracted’ by lucrative off-court endorsement deals in a new Nike advert. 

The tennis star, who lives in Kent, has had a rapid rise to A-list celebrity status following her US Open triumph in September, and has since been invited to be ambassador for an array of luxury brands.

However in November she met criticism from said: ‘The big thing for good young players is distractions. There’s a reason why the young girl who won the US Open hasn’t done so well afterwards.

‘What have you seen her on – the front page of Vogue and Harper’s Bazaar or whatever it is, wearing Christian Dior clothes.’

In the advert, which Emma shared on her Instagram page, she can be seen racing across a court emblazoned with the words ‘fluke’, ‘one hit wonder’ and ‘distracted.’ 

The tennis player shared the advert days after she suffered a dreadful defeat in her first match of 2022, winning only one game against Elena Rybakina, less than a week before the start of the Australian Open. 

Emma Raducanu has hit back at criticism she has been 'distracted' by lucrative off-court endorsement deals in a new Nike advert

Emma Raducanu has hit back at criticism she has been ‘distracted’ by lucrative off-court endorsement deals in a new Nike advert

In the advert, which Emma shared on her Instagram page, she can be seen racing across a court emblazoned with the words 'fluke', 'one hit wonder' and 'distracted'

In the advert, which Emma shared on her Instagram page, she can be seen racing across a court emblazoned with the words ‘fluke’, ‘one hit wonder’ and ‘distracted’

As the advert comes to an end, the tennis sensation looks directly into the camera before the words emerge on the screen: ‘World off, game on.’ 

The British teenager produced one of the sporting stories of last year when she navigated the qualifying rounds in New York to storm all the way to the final, where she defeated Canada’s Leylah Fernandez 6-4, 6-3 to win her first Grand Slam title, as well as £1.8million in prize money.

The first British woman in 44 years to win a Grand Slam singles title, she did not drop a set during the tournament. 

Raducanu gained celebrity status with her maiden Grand Slam win at Flushing Meadows, beli saldo skrill with brands lining up to offer her sponsorship deals and a host of magazines featuring her on the front cover. 

Raducanu gained celebrity status with her maiden Grand Slam win at Flushing Meadows, with brands lining up to offer her sponsorship deals and a host of magazines featuring her on the front cover

Raducanu gained celebrity status with her maiden Grand Slam win at Flushing Meadows, with brands lining up to offer her sponsorship deals and a host of magazines featuring her on the front cover 

<div class="art-ins mol-factbox floatRHS femail" data-version="2" id="mol-67243240-7558-11ec-b440-99da982b670c" website Raducanu hits back she is &apos;distracted&apos; in Nike advert

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